Wrap Up: David Jones AW15

Sydneys high heeled and fashionably fierce descended on Level 7 of David Jones Sydney flagship last Wednesday for the launch of the retailer’s Autumn Winter 2015 Collection. The venue was transformed into a gritty Surry Hills meets New York underground space, complete with paved floor, bill posters and hipster marching drummers.

David Jones AW Setting Image: Instagram @davidjonesstore

Jessica Gomes opened the 40 minute, 35 designers show with an all white Carla Zampatti that confirmed suspicions as to whether the 70s are coming back. Gomes wore a long white feather coat teamed with wide-legged pants and a white chiffon top that was luxurious. Her entrance was followed by Lover, Camilla, Zimmerman Bec + Bridge, Bassike, Camilla + Marc and others.

Image: David Jones

The message was clear this show: white is back this winter.

The show then moved into bold accessories by Mimco, and incredible embellished animal prints by Camilla, next was Jodi Meare’s sportswear label, The Upside which presented on trend polka dot bralets and leggings, running shorts and cute cropped sweaters.

Camilla looks at David Jones AW15: Popsugar

Jessica Gomes in The Upside David Jones AW15: David Jones

Rebecca Vallance was one of my favourites with all black and leather looks with her strong giving it a sexy yet edgy style. A black leather dress over leather leggings, and long-line black sleeveless coat . Accessorised with her signature wide-brimmed hat and leather gloves, gave an all black sophisticated, raw and edgy look.


Rebecca Vallance at David Jones AW15: David Jones 

The masculine trend was further confirmed by Bassike, who showed oversized and slouchy fits in light and neutral tones such as whites, ivory and cream. Showcasing drawstring pants, vests and blazers which gave a relaxed, masculine style to Winter trends.


Bassike at David Jones AW15: Instagram

Riffing on the 70’s, Bianca Spender’s collection took a complete 180 turn away from the neutral/monochromatics trend that dominated both the David Jones show and the past few seasons. Daringly she showed Bowie-esque lurex jackets and cropped pants in tones of electric blue, copper and cherry.

Bianca Spender at David Jones AW15: Facebook David Jones

Zimmerman was a knock out, with lots of gold, flounce, lace and lurex- a collection not for the minimalists, being a crowd favourite.


Zimmerman at David Jones AW15: David Jones

Michael Lo Sordo made a dramatic entrance, with a cherry silk maxi dress worn by Montana Cox stole the show. The outfit looked fresh on the short-haired beauty, and the look was quickly making its way around social media.

Montana Cox in Michael Lo Sordo at David Jones AW15: Facebook David Jones

In honour of the legendary designers 50 years in the business, the show’s finale was dedicated to Carla Zampatti ending with a bang in uptown 70’s luxe ensembles.

Carla Zampatti at David Jones AW15: David Jones

Keep flippin’ through the pages,



Ask a Man Repeller! The art itself.

man·re·pell·er  [mahn-ree-peller]
she who outfits herself in a sartorially offensive mode that may result in repelling members of the opposite sex. Such garments include but are not limited to harem pants, boyfriend jeans, overalls, shoulder pads, full length jumpsuits, jewelry that resembles violent weaponry and clogs.
–verb (used without object),-pell·ing, -pell·ed.
to commit the act of repelling men:
Girl 1: What are you wearing tonight?
Girl 2: My sweet lime green drop crotch utility pants, of course.
Girl 1: Oh, so we’re man repelling tonight?
Leandra Medine is an American author and fashion blogger best known for The Man Repeller, a humorous website for serious fashion. Good fashion is about pleasing women, not men, so as it happens, the trends that we love, men hate.

Medine’s first foray into blogging began in 2009, with her first humor blog, Boogers + Bagels, hosted by web-publishing service, blogspot. The blog’s final post was published on April 19, 2010, shortly after the launch of Medine’s second, and most famous, blog, The Man Repeller. Prior to the completion of Boogers + Bagels, Medine had started to incorporate “Man Repelling” terminology into her Boogers + Bagels blog posts, with such articles as “Daily Man Repeller” and “Man Repeller Du Jour” percursing her ultimate transition to The Man Repeller. blog.Medine started The Man Repeller blog in May 2010 as a hobby. The idea for the blog came during a trip to Topshop with friend Rachel Strugatz, now a reporter at Women’s Wear Daily.

To understand what the Man Repeller is about, all you really need to do is get hold of the home video of Leandra Medine playing with her brother at an Upper East Side gym. Their mother is holding the camera. Leandra is wearing, as protection against lice, a shower cap. She is 8 years old, and she says, for posterity, “This is my outfit. Do you like it? If anyone doesn’t … I don’t give a shit!”

Seventeen years later, Medine spends all day telling other women not to give a shit what anyone thinks about their outfits. At ManRepeller.com. Man Repeller is kooky from its words on the pages to the images related to the articles, here is just a snippet from a recent blog post called “I Found the Perfect Jeans”:


Fact: locating perfect denim is akin to achieving ideal companionship, but here’s a question worth canvassing: what happens after you’ve uncovered your happy ending? Do all the fireworks and salsa dancing emojis continue to populate the movie screen that is your life? Do Taylor Swift songs play every time you and your loved one (be s/he human or cotton) are reunited? Are there fights? Ruts that seem insurmountable?”

For more of the blogpost jump on to manrepeller.com to read the fun yet fashion forward post. Man Repeller is a blog that i have been inspired from with the signature humour of the blog being infused with fashion referencing style in a unique way. With fashion being taken serious at times on red carpets with worst and best dressed, this is a refreshing take on fashion in a fun and creative way. This is well grounded with an audience and following of more than 184,000 Twitter followers, 547,200 Instagram followers and 144,000 Facebook followers.

In 2012, Medine was also featured in Forbes’s “Top 30 Under 30” as one of the year’s “most influential trendsetters, while The Man Repeller was recognised in TIME’s “25 Best Blogs of 2012”,and received “Best Overall Blog” at the 2012 Bloglovin’ Awards. Leandra Medine success as a blogger is something I inspire to achieve, gaining the readers and following to be influential in the fashion industry.

Keep flippin’ through the pages,


Fashion Snapper- Mario Testino

In celebration of one of fashion’s most sought-after snappers, Mario Testino’s 60th birthday, I thought I would share some of his amazing work as a fashion photographer.


Mario Testino began his career by selling portfolios for 25 pounds in London to wannabe models. Today he is best known for his highly polished, strikingly bright ad campaigns and his exquisitely styled photographs of the couture scene all which possess a deceptive air of insouciance.

Testino has shot the likes of Madonna for Versace as well as the late Princess Diana for her famous Vanity Fair cover in 1997.


His unerring ability to take beautiful pictures which sell clothes stems his popularity with designers and fashion editors.


Repost from Instagram “SELFIE WITH ANNA WINTOUR AND BAZ LUHRMANN” at the Chanel show. 

Close to home, Mario Testino most recently shot the Vogue Australia November Issue cover featuring Blake Lively:


Mario Testino has a perpetual connection with the best fashion supermodels, working alongside Kate Moss, Cara Delevigne and Miranda Kerr for campaigns.


Kate Moss and Cara Delevingne are two of the most famous faces in the world of modelling but have never been shot together, until this year. Burberry released the campaign of the two for the My Burberry fragrance last month in which is another archive in Mario Testino’s career.

You can visit Mario Testino’s new YOUTUBE Channel for fashion films and behind the scenes at https://youtube.com/mariotestino

Another defining moment in Testino’s career was the release of the book  “Kate Moss by Mario Testino” 


A photographer’s tribute to his greatest muse

Mario Testino is recognized as the ultimate fashion photographer of his generation but his pictures of Kate Moss transcend fashion. The consequence of two decades of extraordinary friendship, and phenomenal glamor, this iconic collaboration is an intimate insight into the lives and minds of two of the world’s definitive style leaders.

It follow’s the journey of one of fashion’s most creative collaborations, from early days backstage at the shows to behind-the-scenes glimpses of the ground-breaking editorials they continue to produce for the world’s most respected magazines.

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To top of his amazing career Mario Testino prevailed the “In Your Face” exhibition first shown in Boston 2012 and most recently in SÃO PAULO, BRAZIL. The exhibition gives the public an inside look at some of today’s most elusive and exclusive subjects through the lens of renowned celebrity photographer and Vogue and Vanity Fair contributor Mario Testino. Testino’s first US exhibition represents the brilliant range and quality of his thirty-year career and includes striking, larger-than-life images of international superstars such as models Kate Moss, Stephanie Seymour, and Gisele Bündchen, actors Brad Pitt, Nicole Kidman, and Gwyneth Paltrow, musicians Mick Jagger, Madonna, and Lady Gaga, and athletes David Beckham and New England’s own Tom Brady.

Lastly I would like to wish this amazing artist a big Happy Birthday, with many more defining moments still left to come in fashion photography from this man.

Keep flippin’ through the paiges,


A Splash of Yellow



Show your support tomorrow with a pop of yellow by accessorising with the Daffodil Day pin.



Hear is some inspiration for your outfit choices, wearing simplistic colours of black and white allows for the Daffodil Day pin to pop and be the only colour in the outfit to emphasis this important day. The Daffodil represents hope for a cancer-free future, wearing the pin not only is a bright accessory but most importantly help fight against cancer. You can see Stephanie Rice below rocking her Daffodil Day pin.

Screen Shot 2014-08-21 at 9.51.53 pm

Stephanie Rice stated “#mydaffodilpin It’s Daffodil Day tomorrow and I’m thrilled to be the ambassador for Cancer Council’s longest running charity fundraiser. Please help us raise much needed money for cancer prevention by buying a pin, snapping a selfie and uploading it like I have 😊 I’ll be wearing mine tomorrow on pool deck at Pan Pacs.”


If you don’t have the pin, you can show your support by wearing the colour yellow either by adding splashes with a yellow clutch and/or yellow sandals. Another way by adding little pops of yellow is by pinning a Daffodil flower to your outfit. Or show your support in the office with a bunch of Daffodil flowers to brighten up the place.

By being part of Daffodil Day, you are helping Cancer Council work towards better cancer treatments, hope for more survivors, and hope for a cancer-free future. Show your support by visiting http://daffodilday.com.au/donate-now and donate now, or find out where to purchase Daffodil merchandise.


Just keep flippin’ through the paige’s,


An Inspiring Story: Estee Lauder

“I never dreamed about success. I worked for it.”

Estee Lauder.

A truly inspiring woman, company, brand and quote.


The story of how Estee Lauder became a smell so distinctive is one that is inspiring and gives you passion and desire to succeed in everything you work for.

Before Estee Lauder was a recognisable, successful brand it began with the woman herself. With the Estee Lauder company being created in 1935, it took twelve years to get the products into stores such as Saks Fifth Avenue , Macy’s and Bonwit Teller. It all began with a scent called ‘Youth Dew’ a smell so strong it doubled as a bath oil.

During the 1940’s Estee Lauder spent majority of her time travelling to department store, after department store, waiting trying to convince the big names such as Saks Fifth Avenue to take in the products and sell Estee Lauder cosmetics. Youth Dew was the scent  that for years was shutdown and not connecting with the department stores.

However it all began with a drop. Estee Lauder decided to take it upon herself, and let the customers of the department stores see what they were missing out on. As she was leaving a department store in the middle of the cosmetic counters, Estee Lauder “accidentally” dropped a bottle of perfume, allowing for the scent to escape, surrounding the store being all that the customers could smell.

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Of course this was a smell so distinctive that customers wanted it and couldn’t stop asking for it. From that moment Estee Lauder is a brand in all major department stores worldwide. The product Youth Dew was introduced in 1953 and in the first year of its introduction, it sold over fifty thousand units. It became an instant success and resulted into sharing 80% of company’s business.

This story is one that when I heard responded to me, to urges me to push and work for what I want. It can take several years, however if i believe in what I stand for it will become a success. The journey begins with patience and this patience is sometimes what breaks us to lose all drive or push us to succeed.

“If you don’t sell, it’s not the product that’s wrong, it’s you.”

Estee Lauder.


In Vogue: The Reader’s Eye

“Do people/celebrities on a cover persuade you to purchase a magazine?” In my last class at fashion college I was asked to answer this question, the beauty of a simplistically gorgeous fashion shot on the cover of a magazine, the image on the cover definitely has that powerful impact to draw in the reader and consume them. July-2013-Fashion-Magazine-Covers-Pictures “The best cover is always the next one, the one you haven’t seen yet.” Anna Wintour

Vogue is a globally recognised fashion and lifestyle magazine that is published monthly in 23 different national and regional editions. Kinee Diouf stars on the cover of Vogue Netherlands magazine for the July 2013 issue. This cover is stunning with an array of colour, the cover was photographed by Ishi who has captured a beautiful image with Kinee Diouf looking larger than life. With the shot captured from a below angle it gave the Vogue cover a unique and original magazine cover the angle of the shot rarely on the cover of Vogue. With the sky as the background and the dark colour of Kinee allows for the colours of the garment to shine giving the cover an arty yet fashionable edge which I love. gisele-bundchen-elle-brazil-may-2011   This is an incredible image on the cover of Elle Brazil May 2011 issue, Gisele really resembles and transforms into Bridget Bardot with a recreation of such an iconic image with a current supermodel. The Black and white effect allows the reader to appreciate the image with no distractions of colour which gives it the vintage look. Elle Brazil showcased Gisele Bündchen, photographed by Nino Muñoz, duplicating an iconic image of Bardot wearing only black tights. Bardot’s continued influence on fashion, hair, and image proves that no matter what year it may be, her style will always inspire women to embrace their inner bombshell. clooney-w-mag Spotted: George Clooney in a customized Giorgio Armani suit, shirt and shoes designed by Japanese artist Yayoi Kusama. Blending in with the black-and-white polka-dot background, also designed by Kusama, Hollywood’s leading man stars as W magazine’s latest muse in its eighth annual art issue. A man on fashion covers is highly unlikely with Vogue US only ever producing 5 covers with men on the magazine, this cover is an interesting one at its best with the celebrity George Clooney as the focal point and the pink typography to bring colour to the cover and making W the magazine known to the reader. Men on the cover of fashion magazines can produce just as amazing shots as women, this image with the clean cut suit has been given an edge with the dots giving it an arty edge and to emphasis this with the added background which created a super loud cover. Wild as this outfit is, of course, he pulls it off. Because he’s George Clooney. The three covers I have shown in my blog are all different with celebrities and models on the cover, ranging with effects and shot angles. To answer the question i asked at the beginning of the post, personally celebrities on the cover don’t persuade myself to purchase the magazine, a beautiful shot with a unique and diverse outlook on the fashion magazine industry has a powerful impact with myself to want the magazine.

Aussie Aussie Aussie – Oi Oi Oi

Last week I took a look at international fashion labels, today I’m gonna let you know about the Australian designers who are taking over the Aussie fashion industry by storm, with their own unique stories and signature fashion designs.



The Maurie and Eve collections have a wonderful feminine aesthetic with a formidable sexy edge, with a contemporary use of fabrics, colour and fit.  The Maurie and Eve girl has a confident and relaxed approach to style with a knack for combining feminine styles with a tougher edge.


The Clarity Jumper Check is a new design in this seasons collection that has been designed with a contemporary fabric and fit, giving a pop of colour to this Winter with the woollen material to keep extra warm. The striking check print features a slight boat neck design which gives a sexy edge to the modern transformation of the woollen design. The dazed sandal is an edgy sandal that is a unique shoe design from Maurie and Eve, with the woollen wrap over slide with a toe hole and wooden base in check. This contemporary shoe design is new to the collection and adds a modern and edgy twist to the normal sandal and is a classic representation of the brand.


The Word Denim Jacket designed by Maurie and Eve has been seen on Abbey Lee Kershaw and has been synonymous with the brand becoming a viral piece through social media. The denim jacket has a masculine fit design with a modern use of the denim fabric, the masculinity inspiration has become a sexy edge for women’s fashion and Maurie and Eve have designed the denim staple jacket with a unique edge of the embroidered eagle on the back of the oversized vintage jacket. The eagle embroidery is an imprint on the design to signify the brand Maurie and Eve and become a synonymous creation to the modern Australian designer brand.






Winston Wolfe merges the style of the Parisian woman with the rawness of New York and the laid back Aussie style, with the brand signifying the spirit of now. Confident and metallic, Winston Wolfe creates avant-garde leather staple to run around the playground of the world.


A leather jacket is a staple in every woman’s wardrobe, Winston Wolfe has designed a leather biker jacket that in forces a confident woman with the addition of an optional detachable fur collar which merges two contrasting fabrics into one piece recognising the combined style of the Parisian, New York and Aussie woman. The black biker jacket is a staple piece that reflects historical designs of the masculine leather jacket, however Winston Wolfe has created an edgy modern design of the leather jacket with the addition of the fur turning it into a statement piece and is something that will never go out of fashion reappearing every year in the fashion world.


Winston Wolfe is an Australian brand that was made big via Instagram, the Mia Wallace skirt was one of the first designs to become a viral sensation on Instagram when celebrities such as Jennifer Hawkins and Jodi Gordon shared images of themselves wearing the Mia Wallace Skirt the item sold out instantly online. The skirt is made out of 100% Italian Lamb Leather, and Winston Wolfe is a major Australian label that has designed pieces out of the leather material adding crocodile leather to the equation and has become a success and synonymous material to Winston Wolfe.






Ksubi has been developed over the past 12 years being one of the most recognisable Australian brand in the international marketplace. Ksubi has developed into a tangible subculture; one the has encompassed fashion, art and music from their topical fashion aesthetic with the brands signature denim.


Ksubi is synonymous as the brand that provides their signature denim pieces and give a twist to the denim designs. In 2012/2013 Ksubi debuted the brands summer/spring collection on the runway in which they did so successfully daring the double denim that has become a huge trend, in which Ksubi provoked with their edgy yet risky designs. Ksubi is known for the feminine but also masculine cut designs for women, it is aimed at the girl who wants to take a risk with fashion and have a statement piece that grabs attention.


Not only have Ksubi concord the clothing side of fashion, but they are also taking over the global eyewear market. Ksubi has become a real game changer in the eyewear market with Ksubi sigma giving a unique take on eyewear design, with art imitating into the designs becoming apart of everyday life as sunglasses are an essential accessory. Ksubi communicate designs that have never been seen before and creates pieces that are not always communicable, the brand has managed to design brave pieces of pioneering eyewear with two functions to look amazing and avant-garde. Ksubi is one of few Australian brands that have managed to concur the fashion industry in both fashion and eyewear internationally that has made it a unique and well known brand globally.






Staple the label creates pieces that are timeless and directional with unexpected twists. The brand is adventurously individual by introducing new, intriguing silhouettes with exclusively developed fabrics and prints. The Staple the label design team combine high-end fashion inspiration and a translation of European trends for the Australian market. Precise attention to detail is delivered in easy to wear cutting edge styles that keep the Staple the label girl one step ahead.


Jacquie from Couture Caddy was spotted wearing head to toe Staple the Label at New York Fashion Week, which is a huge success for the Australian brand to be worn at an international fashion event. Staple the Label create separates that can be worn together giving a double take on style, with endless ways to wear their designs. The Organza top and skirt is a cutting edge style with a high-fashion twist, following the all white trend with a clean fresh and tying in with the minimalistic vibe.



The Poncho by Staple the Label is a timeless piece that has been redeveloped into a modern cut for the new winter season, with a developed fabric and print on trend. Staple the Label now take to the phenomenon of bloggers and uses it to their advantage to promote their clothing and keep ahead in the Australian Fashion industry.





Manning Cartell uses innovative fabrics of texture, prints and print that have become fundamental to the Australian label. The imagery drives and defines the tenor of Manning Cartell collections giving it the distinctive imprint being its visual richness framed by discipline cutting.


Manning Cartell’s brand awareness has become huge, however in 2012 the brand peaked as an Australian label to take it international when it featured on Olivia Palermo’s blog and website. The Australian brand was noted as “The next Aussie fashion export of note may be Manning Cartell. Sydney based and designed by three sisters, Vanessa, Gabriella and Cheryl Manning, the line has been showing at Australian fashion week since 2007 and has garnered a bevy of fashion forward international fans.” Featuring on a blog of a name that high in New York fashion must of been compelling and a push in the right direction for the brand to become inter nation success.

You can take a look at the blog post here http://www.oliviapalermo.com/lines-we-love-manning-cartell/ 



The 2012 Spring/Summer collection titled ‘Pearls and Men’ caught eye attracting more buzz than previous collections. The collection mixed vintage glamour with sporty elements and masculine tailoring that has combined with traditional femininity through the pastel shades, silk fabrics and surface decorations. The simpler, baggier styles are ironically more flattering and were on trend for the modern woman. The collection shown of the Spring/Summer 2012 look book is one produced by Manning Cartell that has pushed the Australian label to start the process of marketing to the international market which is a huge success and is a goal for most Australian brands to entail as the next step after concurring the Aussie market.


Let me know what you think of my blog by leaving me a comment and stay tuned for more blog posts to come.