Myer kicked off the summer spring 2015 trends last night with Jennifer Hawkins opening the show in a white Manning Cartell gown designed with cut out panels and leg splits.



The trends that highlighted the night consisted of a mixture of bright and soft colours, Jennifer Hawkins opened the show presenting the White Out trend. With this trend think fresh, clean, crisp shades of white this summer with white on white with beachside relaxed looks to flirty fun cocktail dresses. The white out trend continues on from winter with a summer take giving a fresh feeling to the trend.


A fashion white out on Jennifer Hawkins with a touch of black, from the Myer Summer Spring 2015 campaign shoot.




Summer Sorbet is a trend with soft colours that are feminine and beautiful with flowing silhouettes and lace. Sorbet hues freshen the new season with washed out pastel colours including lilac, mint, baby blue, peach and pink. Pastel colours seem to be make a reappearance in summer as it gives a soft shade to the bright sky.

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Summer is the time for prints to emerge and take a stand, you can emerge from winter with lots of colour. Dress with bright colours such as green, yellow, orange and bright pink mixed with tropical inspired prints. This trend brings pops of colour and reminds us of those summery fresh fruits and animals that appear when the sun comes back out. Men seem to love this trend in summer time and the men on the Myer runway brought it back in style

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Art is not for just hanging on the walls this summer with punchy, technicolour shades and bright clashes of colour have defined a key trend. This trend can suit your personal style with having preference over bold graffiti brush strokes or geometric cubist prints the customer can manipulate the trend to suit their style. Colours come alive in summer with moods uplifting dressing with colour to make a statement with amazing designed pieces.

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Think boho vibe, its global safari with animal motifs and silhouettes coming forth in summer. It is very relaxed mixed with mysterious and sophisticated, earthy colours are reminiscent of the desert and sky with prints reflecting the global inspiration with geometric tribal motifs, swirls and zig zags. This boho trend can be styled to relax beside the pool or glammed up in a floor length gown and will spark a huge following of success this coming season.

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The Myer Spring Summer 2015 Runway show always seems to produce a runway full of stunning designs and trends to following this summer. All these trends can be styled for a beach party, BBQ or a night out in the warm air that we have been waiting for. Myers preview of whats to come has begun to excite customer to shop these trends and try to look as good as Jennifer Hawkins does in them.


White Out




The White Out trend that will make you want to be covered in white and give your washing machine a work out.

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The all white everything look is definitely worth the extra workout for the stain remover this winter.

Wearing the white out trend this winter will make you stand out just like the food stains on the clothing which will also match the cold winter condition’s  outside. The white look can be a simple, sophisticated with an edgy take on the trend.

Pairing a  white knitted jumper and a pair of ripped white jeans gives the trend a cosy look.

The trend is the way to go this winter being that coat of white out on a page to cover up in these cold conditions.